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About

    Full Name: ADAMU Adama
    Department: Mass Communication
    Rank:
    Nationality: Nigeria
    E-mail: adamuadama@gmail.com

Educational Qualifications

  • Workshop on “Impact Communications Programme”

    Pri – Global Ventures Limited in conjunction with the Africa Higher Education Centres of Excellence for Development Impact (ACE Impact) Project held at Oasis Hotel and Spa, Praslin, Seychelles

  • Symposium on “Strategies for Innovative Financing and Sustainable Growth in Higher Education Institutions (HEIs) in Africa

    Capacity Consultancy Africa Limited in conjunction with Africa Higher Education Centres of Excellence for Development Impact (ACE Impact) Project held in Radisson Blu Hotel & Carlton Hotel, Antananarivo, Madagascar

  • Workshop on “Gender and Leadership in Higher Education”

    Kaduna State University, Nigeria in partnership with York St. John University, United Kingdom funded by the British Council and held at Kaduna State University, Kaduna

  • Social Science Cluster Regional Workshop on “Unlocking Potential for Research Skills, Leadership, and Scholarly Networking”

    The Department of English and Literary Studies, Ahmadu Bello University, Zaria in collaboration with Future Africa Research Leadership Fellowship (FAR-LeaF), University of Pretoria held at Ahmadu Bello University, Zaria

  • Executive Training Workshop on “Public Procurement Procedures and Some Other Financial Regulations”

    Public Procurement Research Centre, Ahmadu Bello University, Zaria, Nigeria

  • Workshop on “Tips for Writing Award Winning Research Grants Proposals”

    Association of Communication Scholars and Professionals of Nigeria (ACSPN), North West Zone held at the Faculty of Communication, Bayero University, Kano

  • Workshop on “ACE Communications Workshop on Communicating Impact for Visibility”

    Africa Higher Education Centres of Excellence for Development Impact (ACE Impact) Project held at Capitol Hotel, Abidjan – Cote d’Ivoire

  • Capacity building training on “Change Management"

    Perk Group Africa in conjunction with Africa Centre of Excellence on New Pedagogies in Engineering Education (ACENPEE), Ahmadu Bello University, Zaria, Nigeria held in Nairobi, Kenya

  • Capacity building training on “Online Course Production & Editing: An Introduction”

    International Institute for Online Education (IIOE) Nigeria National Centre, ABU, Zaria

  • Training workshop on “Interactive Presentation Tools and Applications”

    International Institute for Online Education (IIOE) Nigeria National Centre, ABU, Zaria

  • Training workshop on “Mainstreaming of Teaching and Research of Indigenous Language in Communication Studies in Nigerian Universities”

    Faculty of Communication, Bayero University, Kano in conjunction MacArthur Foundation held at Green Desert Palm Hotel, Kano

  • Training workshop on “Research Grant Proposal Writing”

    Directorate of Academic Planning and Monitoring, Ahmadu Bello University, Zaria

  • Mass Communication

    Bayero University, Kano

  • Workshop on “Functional Training Programmee on E-Learning and Courseware Development”

    EduTech Advanced Business Technologies Limited in conjunction with the Distance Learning Centre (DLC), ABU, Zaria

  • Mass Communication

    Bayero University, Kano

  • Workshop on “Resource Mobilization and Techniques of Fund-raising”

    ABU/Carnegie Corporation Capacity Building Project, held at the Institute for Development Research (IDR), ABU, Zaria

  • Mass Communication

    Ahmadu Bello University, Zaria

  • Journalism

    Ahmadu Bello University, Zaria

Professional Bodies Membership

  • Member

    Africa Council for Communication Education (ACCE)

  • Member

    Association of Communication Scholars and Professionals of Nigeria (ACSPN)

  • Associate

    Nigerian Institute of Public Relations (NIPR)

Publications & Articles

43 Publications available ( 21 Journals , 3 Books )

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2016-05-31

Interpretation of Mass Media Immunisation Messages by Muslim Women in Purdah in Zaria City.

Adamu, A.
Journal Published at: Journal of Communication and Media Research. Department of Mass Communicatio, Delta State University, Abraks. Delta Senate., Volume: 8, Number: 1, Range: 82 - 96

Abstract

 

2018-06-30

Mass Media Campaigns as Correlates in Curbing Harmful Cultural Practices among Hausa Traditional Birth Attendants in Bauchi State.

Adamu, A.
Journal Published at: Zaria Journal of social Sciences. Faculty of Social Sciences, ABU, Zaria., Volume: 4, Number: 1, Range: 169 - 184

Abstract

 

2019-02-28

Availability and Categories of Maternal Health Messages in Health Centres of Selected Rural Communities in Bauchi State.

Adamu, A.
Journal Published at: Zaria Journal of Communication. Department of Mass Communication, ABU, Zaria., Volume: 4, Number: 1, Range: 101 - 114

Abstract

 

2019-06-30

Influence of Exposure to Mass Media Messages on Maternal Health among Heads of Households in Hausa Rural Communities of Bauchi State.

Adamu, A.
Journal Published at: KASU Media and Communication Journal. Department of Mass Communication, Kaduna State University., Volume: 1, Number: 1, Range: 13 - 26

Abstract

 

2019-09-30

Utilisation of Electronic Medical Records for Healthcare Delivery in Giwa Hospital. Kaduna, Nigeria.

Adamu, A.
Journal Published at: Novena Journal of Communication. Department of Mass Communication, Novena University, Ogume, Delta State., Volume: 10, Range: 183 - 191

Abstract

 

2020-08-03

Exposure of Hausa Women to Mass Media Messages: Health and Risk Perception of Cultural Practices affecting Maternal Health in Rural Communities of Bauchi State, nigeria.

Adamu, A.
Journal Published at: Communicationtp://doi.org/10.21039/cca.30 Cultures in Africa. University of Winchester., Volume: 2, Number: 1, Range: 6 - 30

Abstract

 

2020-09-30

Social Media as Channel of satirical Presentations of Health Issues: Analysis of Makarantar Mallam Mai Dalla dalla on Covid - 19.

Adamu. A.
Journal Published at: Social and Digital Media Discourse. Department of Mass Communication, University of Ilorin., Volume: 1, Number: 1, Range: 83 - 94

Abstract

 

2021-09-01

Integrating Social Media for Information Gathering and Dissemination: Views of Broadcast Media Professionals

Adamu, A., Nasidi, Q.Y. and Lawal, I.M
Journal Published at: Zaria Journal of Communication. Department of Mass Communication, ABU, Zaria., Volume: 6, Number: 2, Range: 21 – 36

Abstract

 

2021-12-31

Social Media as a Tool for Gathering and Disseminating Information among Broadcast Stations in Nigeria.

Lawal. I.M, Nasidi, Q.Y. and Adamu, A.
Journal Published at: Nasarawa Journal of Multimedia and Communication Studies. Department of Mass Communication, Nasarawa State University, keffi., Volume: 4, Number: 1, Range: 81 - 91

Abstract

 

2022-02-28

Awareness and Compliance toCovid - 19 Messages Disseminated within Ahmadu Bello University among Undergraduate Mass Communication Students.

Adamu, A. and Umar, F.O.
Journal Published at: Zaria Journal of Communication. Department of Mass Communication, ABU, Zaria., Volume: 7, Number: 1, Range: 1 - 17

Abstract

 

2022-06-30

Analysis of Covid - 19 Select Hausa Cultural Plays (Tashe) on Social Media.

Adamu, A.
Journal Published at: GVU Journal of Management and Social Sciences. College of Management and Social Science, Glorious Vision University., Volume: 7, Number: 2, Range: 107 - 117

Abstract

 

2022-07-16

Exploratory Factor Analysis of Advertising and Perceived Usefulness in the Content of Online Shopping.

Nasidi, Q.Y., Adamu, A., Ahmad, M.F. and Sani, A.A.
Journal Published at: The Journal of Management Theory and Practice. Universiti Sultan Zainal Abidin. http://dx.doi.org/10.37231/jmtp.2022.3.2.223journal, Volume: 3, Number: 2, Range: 18 - 23

Abstract

 

2023-04-30

Gender Differences in Believability and Usefulness of Covid - 19 Related Information on Social Media.

Nasidi, Q.Y., Adamu, A. Sani, A.A. and Hassan I.
Journal Published at: Asian People Journal. Universiti Zainal Abidin. http://dx.doi.org/10.37231/apj.2023.6.1.331, Volume: 6, Number: 1, Range: 1 - 12

Abstract

 

2024-10-04

Evaluating the Role of Social Media in Enhancing Corporate Social Responsibility Efforts: Evidence from Two Nigerian Companies

Nasidi, Q.Y., Adamu, A. and Gamji, M.B.
Journal Published at: TSU Journal of Communication and Media Studies. Department of Mass Communication,Taraba State Universty. https://www.tsujcms.org/?page=view_archive&id=383, Volume: 4, Number: 1, Range: 115 - 124

Abstract

 

2024-10-26

Assessing Usage of Mobile Authentication Service on Pharmaceutical Drugs by Residents of Abuja Municipal Area Council, Nigeria.

Adamu, A., Shehu, A. and Nuhu, G.P.
Journal Published at: Ebonyi State Unviversity Journal of Mass Communication. Department of Mass Communication, Ebonyi State University. https://doi.org/10.5281/zenodo.13984342, Volume: 11, Number: 1, Range: 15 - 26

Abstract

 

2024-10-30

Effect of Corporate Digital Communication on Organisational Performance: Systemic Literature Review.

Nasidi, Q.Y., Ahmad, M.F., Adamu, A. and Sani, H.S.
Journal Published at: Journal of China University of Mining and Technology. DOi:10.165/zkdx.2024.29.4-30, Volume: 29, Number: 4, Range: 304 - 311

Abstract

 

2024-11-29

Examining the Benefits and Challenges of Using Internet Services by Medical Personnel at Abuja General Hospitals in Nigeria.

Fika, M.A., Adamu, A., and Shehu, A.
Journal Published at: Journal of Media Practice and Research. Faculty of Communication and Media Studies, University of Port Harcourt., Volume: 7, Number: 1, Range: 67 - 83

Abstract

 

2024-12-20

Internet Services and Usage among Medical Personnel of Abuja General Hospitals in Nigeria.

Adamu, A., Shehu, A. and Fika, M.A.
Journal Published at: Nigerian Journal of Communication Review. Department of Mass Communication, Edo State University, Uzairue.https://ncommreview.com/posts/internet-services-and-usage-among-medical-personnel-of-abuja-general-hospitals-in-nigeria, Volume: 3, Number: 2, Range: 106 - 115

Abstract

 

2025-04-30

Challenges of Using Mobile Authentication Service on Pharmaceutical Drugs by Residents ofAbuja Municipal Area Council, Nigeria.

Adamu, A., Shehu, A. and Nuhu, G.P.
Journal Published at: GVU Journal of Research and Development. A Multi-disciplinary Journal of Glorious Vision University. https://doi.org/10.5281/zenodo.14941594, Volume: 2, Number: 1, Range: 11 - 21

Abstract

 

2025-07-30

Examining the Relationship between Social Media Support and the Well Being of FirstTime Mothers

Ismail, U., Adamu, A. and Nasidi, Q.Y.
Journal Published at: ALVAN Journal of Social Sciences (AJSS). Faculty of Social and Management Sciences, Alvan Ikoku Federal University of Education, Owerri. https://www.ajsspub2.org, Volume: 2, Number: 2, Range: 1 - 20

Abstract

 

2025-08-01

Analysis of the Communicative Strategies and Public Reception of Satirical Messages of Makarantar Mallam Mai Dalla Dalla on Covid - 19

Adamu, A., and Ayuba, M.R. (2025).
Journal Published at: GVU Journal of Research and Development. A Multi-disciplinary Journal of Glorious Vision University. https://doi.org/10.5281/zenodo.15874946, Volume: 2, Number: 2, Range: 215 -230

Abstract

 

2007-09-30

An Explanatory Survey of the Extent of Application of ICT in Two Selected Newspapers: The Daily Trust and the New Nigerian.

Salau, S. Adamu, a. and Ozohu-suleiman, Y.
Book Published at: ACCE, Makurdi, Range: 269 - 275

Abstract

 

2017-09-30

Sustaining Folklore Through Innovation: The Transformation of Gada into the Mass Media.

Adamu, A.
Book Published at: In Saidu,.B.A.. and Nura, I. (eds). Media, Knowledge Tranferand African Identity. A Fescchrift in Honour of Abdallah Uba Adamu. Kano: Bayero University Press, Range: 171 - 183

Abstract

 

2019-07-05

Risk Perception as Correlate for effective Health Communication.

Adamu, A.
Book Published at: InAkeem, M.A., Ibrahim, J. and Hashim, M.S. (eds). Mass Media in Nigeria: Research, Theories and Practice. A Book in Honour of Prof. Suleiman Salau. Kuru: Nigeria: National Institute Press., Range: 357 - 370

Abstract

 

Conferences & Attended

24 Conferences attended ( 13 Local , 11 International )

Annual Conference and AGM on “Communication in Global, ICTs and Ecosystem Perspectives” held at Benue State University, Makurdi

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2005-07-20, End date: 2005-07-22

Annual Conference and AGM on “Communication, Health and Development in Nigeria” held at the Ahmadu Bello University, Zaria,

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2007-09-04, End date: 2007-09-08

The Ife English Language, Literature and Communication Conference

Local Organised by: Obafemi Awolowo University, Ile – Ife , Start date: 2012-08-20, End date: 2012-08-23

) 2nd Annual Conference on “Communication Education and Practice in the Age of New Media” held in Lagos

Local Organised by: Association of Communication Scholars and Professionals of Nigeria (ACSPN) , Start date: 2015-09-02, End date: 2015-09-03

17th Annual Conference and AGM on “Communication, Language and the 2015 Elections” held at the University of Calabar

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2015-10-20, End date: 2015-10-23

Annual Conference and AGM on “Communication Education, Research and Publishing in a Changing World” held at the National Institute for Policy and Strategic Studies (NIPSS), Kuru, Jos

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2017-10-31, End date: 2017-11-03

21st Annual Conference and AGM on “Digital Media, Civic Engagement and Global Platforms” held at the National Open University of Nigeria (NOUN), Abuja

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2019-10-22, End date: 2019-10-25

22nd Annual Conference and AGM on “Mediating Security in the New Media Age and in a Post Covid-19 Era: Discourse, Technology & Society” held in Bayero University, Kano

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2021-05-25, End date: 2021-05-28

9th Annual Conference on “Communication, Media and Power Relations in a Multicultural Society” held in Abuja

Local Organised by: Association of Communication Scholars and Professionals of Nigeria (ACSPN) , Start date: 2022-08-31, End date: 2022-09-01

10th Annual Conference on “Digital Communication Agenda and Nigeria’s Transformation” held in Abuja

Local Organised by: Association of Communication Scholars and Professionals of Nigeria (ACSPN) , Start date: 2023-09-05, End date: 2023-09-07

11th Annual Conference on “Digital Communication and Governance in Africa” held in Lagos

Local Organised by: Association of Communication Scholars and Professionals of Nigeria (ACSPN) , Start date: 2024-09-03, End date: 2024-09-05

25th Annual Conference and AGM on “ACCE, Yesterday, Today and Tomorrow: Reassessing Communication Dynamics for Sustainable Development in Africa” held in Baze University, Abuja

Local Organised by: African Council for Communication Education (ACCE) , Start date: 2024-11-12, End date: 2024-11-15

NNPC Foundation Symposium on "Energy and Sustainable Environmental Communication"

Local Organised by: NNPC Foundation & Centre for Media and Communiacation Research, Pan Atlantic University, Lagos , Start date: 2025-05-22, End date: 2025-05-23

The First International Conference

International Organised by: Department of Mass Communication, Bayero University, Kano , Start date: 2006-07-12, End date: 2006-07-13

A. U. Adamu International Conference on "Transglobal Media, Knowledge Transfer and African Identities"

International Organised by: Bayero University, Kano. , Start date: 2014-09-16, End date: 2014-09-18

The International Conference on "Deepening Democracy Through Elections in Nigeria: An Assessment"

International Organised by: Department of Political Science and international Studies, ABU, Zaria. , Start date: 2016-03-07, End date: 2016-03-09

African Women in the Media (AWiM) Conferen on "Visibility"

International Organised by: AWiM Ibadan , Start date: 2018-06-21, End date: 2018-06-22

The Golden Jubilee (50th) Anniversary Celebration and Intrernational Conference on "Restructurin Nigeria: Wither Sociology"

International Organised by: Department of Sociology, ABU, Zaria. , Start date: 2018-07-02, End date: 2018-07-05

The 2nd Biennial Africa Regional Conference of the International Communication Association (ICA) on "African Digital Cultures: Emerging Research, Practices and Innovation"

International Organised by: School of Information and Communication Studies, University of Ghana , Start date: 2018-11-07, End date: 2018-11-09

1st International Conference on "Communication, Media, Insecurity and Development: Issues, Challenges and Way Forward"

International Organised by: Department of Mass Communication, ABU, Zaria. , Start date: 2024-02-25, End date: 2024-02-28

2nd ODeLAN International Conference on "Inclusive Digital Learning Ecosystems in Open, Distance and eLearning Education"

International Organised by: Distance Learning Centre (DLC), ABU, Zaria , Start date: 2024-04-21, End date: 2024-04-25

The 17th eLearning Africa International Conference and Exhibition on "Digital Education, Training & Skills Development.

International Organised by: eLearning Africa, Kigali, Rwanda. , Start date: 2024-05-29, End date: 2024-05-31

Exhibition and eLearning Conference on "Harnessing Digital Innovations for Equitable Education and Sustainable Growth in Africa"

International Organised by: Africa Centre of Excellence on Technology Enhanced Learning (ACETEL), NOUN, Abuja , Start date: 2024-10-02, End date: 2024-10-05

World Conference of the Orbicom Network of UNESCO Chair on Communication on "Contributions, Limitations and Challengesof Artificial Intelligence"

International Organised by: Orbicom Network in Bogota, Columbia , Start date: 2024-10-23, End date: 2024-10-25

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