Nigerian Institute of Public Relation (NIPR)
About
| Full Name: | MUKHTAR Elkasim | ||
| Department: | Mass Communication | ||
| Rank: | |||
| Nationality: | Nigeria | ||
| E-mail: | melkassim@abu.edu.ng |
Educational Qualifications
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Communication
International Islamic University Malaysia (IIUM)
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Mass Communication
Bayero University Kano
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Mass Communication
Bayero University Kano
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IJMB
Isah Kaita College of Education
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Secondary
College of Arabic and Islamic Studies Katsina
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JSS Result
Arabic Teachers College, Katsina
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Primary Certificate
S/kuka Primary School, Katsina
Professional Bodies Membership
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Member
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Member
African Council of Communication Educators (ACCE)
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Member
Member, National Association for the Promotion of Students in Education, Language and General Studies (NAPSELGS) 2010
Publications & Articles
31 Publications available ( 16 Journals , 12 Conference Papers , 3 Books )
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2014-01-01
A Public Agenda Perspective on Salient Issues in the Malaysian Media in 2013 General Elections
Journal
Published at: Taguwa Journal of Social Sciences & Humanities (Umar Musa Yar’adua University, Katsina),
Volume: 4,
Number: 1,
Range: Pp 143 - 153
Abstract
2016-02-01
A Test of Technology Acceptance Model in the use of Social Media among PR Practitioners in Nigeria
Journal
Published at: The Journal of the South East Asia Research Center for Communication and Humanities, Taylor's University, Malaysia,
Volume: 4,
Number: 2,
Range: Pp 19 - 33
Abstract
2016-06-01
Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among PR Practitioners
Journal
Published at: Journal of Social Sciences and Humanities (University Kebangsa Malaysia),
Volume: 11,
Number: 1,
Range: Pp 282 - 299
Abstract
2016-09-02
Public Relations Practitioners’ use of Social Media: Validating an Online Relationship Management Model Utilizing Structural Equation Modeling
Journal
Published at: Malaysia Journal of Communication,
Volume: 33,
Number: 1,
Range: Pp 212 - 228
Abstract
2017-03-01
Assessment of University Student’s Intention of Smartphone Adoption for Academic Activities: Testing an Extended TAM Model
Journal
Published at: Media Watch Journal,
Volume: 8,
Number: 2,
Range: Pp 208 - 221
Abstract
2020-05-29
Public Relations Practitioners’ Use of Social Media: Validation of an Online Interactivity Model Utilizing Structural Equation Modeling
Journal
Published at: Journal of Media Watch,
Volume: 11,
Number: 2,
Range: Pp 337 - 347
Abstract
2020-06-01
Factors influencing social media use on smartphones among the Nigerian youth
Journal
Published at: Social and Digital Media Discourse Journal, University of Ilorin,
Volume: 1,
Number: 1,
Range: 1-12
Abstract
2022-03-04
Predicting Determinants of WhatsApp Usage among the Tertiary Institutions students: A Case of HUK Polytechnic
Journal
Published at: Zaria Journal of Communication (JAZCOM), Ahmad Bello University, Zaria,
Volume: 7,
Number: 1,
Range: Pp131 - 147
Abstract
2023-06-08
Predicting Facebook Usage Determinants among Umar Musa Yar’adua University Students Katsina Nigeria
Journal
Published at: Ebonyi State University Journal of Mass Communication (EBSUJMC),
Volume: 10,
Number: 1,
Range: Pp 29 - 40
Abstract
2023-09-07
Examining Gender Digital Divide in the Internet Usage Patterns of Students of Tertiary Institutions in Katsina State
Journal
Published at: Zaria Journal of Communication (JAZCOM), Ahmad Bello University, Zaria,
Volume: 8,
Number: 1,
Range: Pp 1 - 20
Abstract
2024-08-01
AnAnalysis of Adoption and Use of Social Media among Smallholder Farmers Using the Unified Theory of Acceptance and Use of Technology (UTAUT)
Journal
Published at: Journal of Communication Education, Malaysia,
Volume: Volume 4,
Number: No. 2,
Range: Pg 48 - 69
Abstract
2024-12-20
Information Preservation and Security Practices for Livestock Traceability by Market Officials in Katsina State Livestock Market, Nigeria
Journal
Published at: Nasarawa Journal of Library and Information Science (NAJLIS),
Volume: Volume 8,
Number: N0 1,
Abstract
2024-12-20
Livestock Information Generation for Documentation and Cuttle Rustling Preventation by Market Officials in Katsina State Livestock Market, Nigeria
Journal
Published at: Nasarawa Journal of Library and Information Science (NAJLIS),
Volume: Volume 8,
Number: N0 1,
Range: Pg 315 - 324
Abstract
2024-12-27
Exploring the Role of Social Media in Agricultural Practices among Rice Farmers: Evidence from Kaduna State, Nigeria
Journal
Published at: International Journal of Intellectual Discourse,
Volume: Volume 7,
Number: No. 3,
Abstract
2025-01-09
Artificial Intelligence (AI), Incidence of Copyright Infringment and Revenue Loss in Nollywood Movie Industry in Nigeria: Issues for Ethical Usage
Journal
Published at: Advance Journal of Linguistics and Mass Communication,
Volume: 9,
Number: No. 1,
Range: Pg 31 - 45
Abstract
2025-05-01
Predicting Farmers Acceptance of Social Media For Agricultural.Activities: A corraltion of UTAUT Constructs
Journal
Published at: AKSU Journal of Communication Research (AJCR),
Volume: 10,
Number: 1,
Range: 123 - 138
Abstract
2010-11-26
Impact of Community Policing in Katsina Local Government Area of Katsina State Nigeria
Conference
Published at: The International Conference on “Research for Sustainable Development”. Institute Africa Studies, University of Accra, Ghana,
Abstract
2011-02-04
The Relevance of Information and Communication Technology in Achieving the Millennium Development Goals in Nigeria
Conference
Published at: The International Conference on Development Studies “Millennium Development Goals: A Challenge for Today’s Intellectuals” Benue State University, Makurdi,,
Abstract
2012-07-12
Promoting Science and Technology through the Media for Sustainable Development: A study of Katsina State Nigeria
Conference
Published at: 6th Global Communication Association Conference organized by Global Communication in Partnership with University of Zambia,
Abstract
2012-12-20
Internet as News Media: A study of Katsina Metropolis, Nigeria
Conference
Published at: World Academy of Science, Engineering and Technology Conference, Penang Malaysia,
Abstract
2013-12-26
Public Agenda on Issues Salient on the Malaysian Media: A case study of the 2013 General Elections
Conference
Published at: International Seminar on Agenda Setting Organized by International Islamic University Malaysia, University Kebsngsa Malaysia and University Malaya at Puri Pujangga, University Kebangsa Malaysia,
Abstract
2015-05-29
A Test of Technology Acceptance Model in the use of Social Media among PR practitioners in Nigeria
Conference
Published at: 4th International SEARCH Conference on Managing Crises and Risk in Communication at Taylor’s University, Lakeside Campus, Malaysia,
Abstract
2015-11-24
A Demographic Profile of Social Media use among the PR practitioners in Nigeria
Conference
Published at: Seminar Media Dan Dakwa (SMED 2015) Organized by Faculty Social Science and Department of Communication, University Sains Islam, Malaysia,
Abstract
2015-11-29
Public relations practitioners’ perception on the relevance of social media in promoting mutual relationships between organizations and publics
Conference
Published at: ASEAN University Conference on Public Relations and Communication (APRC 2015) organized by Department of Communication, University of Utara Malaysia (UUM),
Abstract
2016-05-09
Proposal of an Online Relational Management Model Utilizing Structural Equation Modelling
Conference
Published at: Symposium on Postgraduate Exploration and Knowledge of Communication and Media (SPEAK 2015) organized by International Islamic University Malaysia (IIUM) at the Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS),
Abstract
2017-05-05
Investigating Public Perceptions on Community Policing Programme: A case study of Katsina Metropolis
Conference
Published at: 1st International Conference on Personal Security and Community Policing on Soio-Political and Economic Panacea to Personal Security and Community Safety organized by Alqalam University Katsina in partnership with Pleasant Library and Book Club (PLBC) at ,
Abstract
2019-06-28
Factors Influencing use of Social Media on Smartphone among the Nigerian Youth
Conference
Published at: 6th International SEARCH Conference on New Media and Digital Inclusion: Embracing the 4th Industrial Revolution at Taylor’s University, Lakeside Campus, Malaysia,
Abstract
2023-10-26
Influence of Film Audio Direct Replacement on Watching Habit of Foreign Movies among Hausa Speaking Community of Kano State
Conference
Published at: 24th International Conference of African Council for Communication Educators,
Abstract
2018-01-01
Public Perceptions on Community Policing Programme In Katsina: An Empirical Study
Book
Published at: Ahmadu Bello University Press. Zaria,
Volume: 1,
Number: 1,
Range: Pp 1 - 118
Abstract
2018-01-01
Leveraging On Social Media Towards Enhancing Organization-Public Relationships (OPR) Utilizing Technology Acceptance Model (TAM)
Book
Published at: Ahmadu Bello University Press, Zaria,
Volume: 1,
Number: 1,
Range: Pp 1 - 120
Abstract
2018-01-01
Validating an Online Integrated Relationship and Interactivity Model: A Structural Equation Modelling
Book
Published at: Ahmadu Bello University Press, Zaria,
Volume: 1,
Number: 1,
Range: Pp 1 - 123
Abstract
Conferences & Attended
12 Conferences attended ( , 12 International )
The International Conference on “Research for Sustainable Development”
International
Organised by: Organized by the Institute Africa Studies, University of Accra, Ghana
, Start date: 2010-11-23, End date: 2010-11-26
6th Global Communication Association Conference
International
Organised by: Global Communication in Partnership with University of Zambia
, Start date: 2012-07-09, End date: 2012-07-12
International Seminar on Agenda Setting
International
Organised by: International Islamic University Malaysia, University Kebsngsa Malaysia and University Malaya
, Start date: 2013-12-26, End date: 2013-12-26
4th International SEARCH Conference on Managing Crises and Risk in Communication
International
Organised by: Department of Communication, Taylor’s University, Lakeside Campus, Malaysia
, Start date: 2015-05-28, End date: 2015-05-29
ASEAN University Conference on Public Relations and Communication
International
Organised by: University Utara Malaysia
, Start date: 2015-11-03, End date: 2015-11-05
Seminar Media Dan Dakwa (SMED 2015)
International
Organised by: Faculty Social Science and Department of Communication, University Sains Islam, Malaysia
, Start date: 0015-11-24, End date: 2015-11-24
Symposium on Postgraduate Exploration and Knowledge of Communication and Media (SPEAK 2015)
International
Organised by: International Islamic University Malaysia (IIUM) at the Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS)
, Start date: 2016-05-09, End date: 2016-05-09
1st International Conference on Personal Security and Community Policing on Soio-Political and Economic Panacea to Personal Security and Community Safety
International
Organised by: Alqalam University Katsina in partnership with Pleasant Library and Book Club (PLBC) at Alqalam University, Katsina
, Start date: 2017-05-03, End date: 2017-05-05
6th International SEARCH Conference on New Media and Digital Inclusion: Embracing the 4th Industrial Revolution
International
Organised by: Taylor’s University, Lakeside Campus, Malaysia
, Start date: 2019-06-27, End date: 2019-06-28
24th International Conference of African Council for Communication Educators: Communication Freedom, Governance and Regulation in Digital Era: Issues, Challenges and Options
International
Organised by: African Council for Communication Educators (ACCE)
, Start date: 2023-10-24, End date: 2023-10-28
1st International Conference on Communication, Media, Insecurity and Development: Issues, Challenges and Way Forward
International
Organised by: Department of Mass Communication, Ahmadu Bello University, Zaria.
, Start date: 2024-02-25, End date: 2024-02-28
25th International Conference
International
Organised by: African Council for Communication Educators (ACCE)
, Start date: 2024-11-12, End date: 2024-11-15
Teaching